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  Track And Field

SportsMax to take Champs international

 
KINGSTON:

International Media Content (IMC) Ltd, the parent company of regional sports cable provider SportsMax, announced an unprecedented agreement with the Inter-Secondary School Sports Association (ISSA) yesterday for the exclusive live and delayed broadcast rights to all international broadcast of the much- anticipated 2011 & 2012 ISSA/ GraceKennedy Boys' and Girls' Athletic Championships (Champs).

This marks the first time ISSA is signing an international television rights deal.

The exclusive international rights package includes television, internet and mobile broadcast rights, external to Jamaica, for the 2011 and 2012 Champs.

It also offers IMC/SportsMax closed-circuit rights for Jamaica for 2011 and 2012, whereby SportsMax has the right to establish SportsMax Zone locations islandwide for patrons to watch televised broadcasts of Champs.

This is similar to IMC's closed-circuit rights for the 2010 FIFA World Cup, where SportsMax set-up a first of its kind world-class sports bar for viewing the World Cup matches on Trafalgar Road in New Kingston.

The package IMC has purchased allows SportsMax to broadcast Champs 2011 to some 22 Caribbean territories in which SportsMax is currently broadcasting, reaching over one million homes, as well as to the wider Jamaican and Caribbean diaspora throughout the world.

SportsMax's president and CEO, Oliver McIntosh, said: "SportsMax now has a significant and unprecedented stake in the biggest event on Jamaica's local track and field calendar and what has been referred to as one of the largest non-Olympics track and field events internationally.

Deeply connected

"No other sporting event pulls as big an audience across both hardcore and habitual sports viewers."

Chairperson for Champs, Wolmer's Girls' School Principal Colleen Montague, noted: "Jamaicans are deeply connected to their high schools, irrespective of where in the world they reside, and we believe that IMC was best positioned to take the action from Champs directly to the diaspora wherever they may be, whether it is by Internet, mobile technology or through television viewership."

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